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JTK Research helps national companies manage customer relationship and build loyalty with their customers by designing and implementing customer satisfaction programs, quality control measures, and database marketing initiatives. For example, we organize customer satisfaction survey programs on behalf of our clients, track changes in the level of customer satisfaction on a monthly basis, identify weaknesses and strengths along the customer service chain, and provide actionable recommendations for service improvement.

We perform RFM (recency- frequency- monetary) analysis on customer database, identify purchase patterns among different customer groups, analysis market demands, and develop marketing campaigns that are based on knowledge rather than guesses.  In some cases, we have helped our clients achieve response rates of over 25% - rare feats in the marketing world indeed!

Let us help your company get started with a successful CRM program that will increase your company's bottom line by assessing the lifetime value of your customers.

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